Events

Selling Optimally Online: The Legal Framework and Best Practices

Selling Optimally Online: The Legal Framework and Best Practices

Objectifs

  • Understand the obligations governing Quebec companies in terms of e-commerce
  • Limit the legal risks surrounding online sales
  • Protect your intellectual property and avoid counterfeiting

Program

1. Understanding the challenges and realities of online commerce in Quebec

2. Demystifying the regulations governing e-commerce

3. Implementing essential documentation and avoiding pitfalls

  • Terms and conditions of use
  • Privacy Policy
  • Consumer protection issues
  • Use of Click-wrap and Browse-Wrap contracts
  • Security standards and online payment
  • Clearly define restrictions in after-sales service, promotions and newsletters
  • Fight counterfeiting on Amazon (Brand Registry), on Ebay (VeRO), on Alibaba (IPP), on Facebook (Rights Manager), etc.

4. Identify the limits of online representation regarding products and services.

  • False and misleading advertising
  • Use of influencers
  • Discounts

Formula

  • Half a day (9AM to 12PM)
  • Virtual Classroom

Inclus

  • Pedagogical Material
  • Certificate of Training Attestation