Maximize Your Facebook, Instagram and Messenger Advertising
Maximize Your Facebook, Instagram and Messenger Advertising
Objectives
- Learn how to use the Facebook Ads platform efficiently
- Learn how to plan and deploy an effective campaign
- Be able to measure and optimize your campaigns
Program
1. Plan and structure your campaigns
- Understanding the basics of Facebook advertising
- Choosing the types of campaigns
- Choosing advertising formats
- Targeting the right audiences
- Structure your Facebook advertising account
- Workshop
2. Prepare and publish your campaigns online
- Configure your Facebook ad manager correctly
- Create and properly exploit your pixels, conversions, custom and similar audiences.
- Know the best practices for ad creation and writing
- Create and publish your campaigns online
- Workshop
3. Analyze and optimize your campaigns
- Measure the performance of your campaigns
- Optimize the performance of your campaigns
4. Discover resources to deepen your knowledge and stay sharp
Method
- A full day (7h)
- A small group between 5 and 15 people
Included
- Learning material
- Certificate of attestation of training