Maximize Your Facebook, Instagram and Messenger Advertising

Objectives

• Learn how to use the Facebook Ads platform efficiently
• Learn how to plan and deploy an effective campaign
• Be able to measure and optimize your campaigns

Program

1. Plan and structure your campaigns

• Understanding the basics of Facebook advertising
• Choosing the types of campaigns
• Choosing advertising formats
• Targeting the right audiences
• Structure your Facebook advertising account
• Workshop

2. Prepare and publish your campaigns online

• Configure your Facebook ad manager correctly
• Create and properly exploit your pixels, conversions, custom and similar audiences.
• Know the best practices for ad creation and writing
• Create and publish your campaigns online
• Workshop

3. Analyze and optimize your campaigns

• Measure the performance of your campaigns
• Optimize the performance of your campaigns

4. Discover resources to deepen your knowledge and stay sharp

Method

• A full day (7h)
• A small group between 5 and 15 people

Included

• Learning material
• Certificate of attestation of training