Events

Facebook and Instagram Advertising 2: Maximizing ROI in a Time of Crisis

Facebook and Instagram Advertising 2: Maximizing ROI in a Time of Crisis

Objectives

  • Mastering the leverage to increase the impact of a social campaign
  • Optimizing its parameters to increase its sales
  • Refining impact measurement and analysis

Program

1. Optimization of campaigns

  • A brief look at campaign creation in Ads Manager
  • Keeping up to date on new business opportunities
  • Create and exploit your pixels and other data sources
  • Configure and customize your conversions
  • Maximize the use of primary, secondary and third party audiences

2. Analyze and measure the impact of your campaigns

  • Test and optimize the performance of your campaigns
  • Measure, analyze, interpret and visualize your results
  • Determine what actions to take based on the results obtained

Formula

  • Half a day (9AM to 12PM)
  • Virtual classroom