Events

Facebook and Instagram Advertising 1: Creating Campaigns to Accelerate Sales

Facebook and Instagram Advertising 1: Creating Campaigns to Accelerate Sales

Objectives

  • Understanding the basics of Facebook, Instagram and Messenger advertising
  • Use Facebook Ads Manager efficiently
  • Plan and deploy an advertising campaign on different social platforms

Program

1. Planning a campaign

  • Understanding the basics of social media advertising
  • Choosing the right type of campaign
  • Choosing advertising formats and placements
  • Targeting the right audiences
  • How to structure your advertising account

2. Preparation and deployment of a campaign

  • Know best practices for creating and writing ads
  • Creating and publishing your advertising campaigns online
  • Avoiding the most common traps
  • Exercise: Create a social campaign for your brand

Formula

  • Half a day (9AM to 12PM)
  • Virtual Classroom