Training on Web Content Creation and Optimization

  • New Guard
  • Virtual

Training on Web Content Creation and Optimization


It is not enough to “create content” to gain visibility on the web. First and foremost, the performance of content depends on understanding the needs, objectives and questions of users. It must also be optimized for the different platforms like search engines and social media.

In the course of your future career in marketing, you will surely be involved (directly or indirectly) in content creation for the web. Thanks to a presentation focused on tools and concrete tips and tricks, you will have a head start on your entry into the job market!


  • Basic concepts in digital content creation (including SEO)
  • Accessible tools to understand users: keyword research, trends, etc.
  • Tips and tricks for web optimization


  • An hour and a half
  • As a group
  • By videoconference (the link will be sent with the ticket)


  • Teaching material
  • Required equipment: laptop computer