Events

Maximize Your Google Ads Campaigns

  • Webinar
  • Virtual Classroom

Maximize Your Google Ads Campaigns

Objectives

  • Master the possibilities offered by Google Ads
  • Establish realistic objectives
  • Maximize your ROI

Program

  1. Master the basics of paid search advertising
    • Role of paid search in digital media
    • Paid versus organic search
    • Different purchasing platforms
    • Auction system
    • Structure and operation of an account, main settings and other fundamentals
  2. Choosing the right keywords
    • Keywords versus queries
    • Keyword categories
    • Match types
    • Themes/contexts to be targeted
    • Budget and KPI estimation
  3. Structure and prioritize your keyword lists
    • Priorities and choices based on estimates
    • Organization of campaigns and ad groups
    • Workshop: Creating a tree structure of campaigns and ad groups
  4. Maximize your use of ad formats
    • Different types of ads and features
    • Personalization of ads and dynamic features
    • Best practices for copywriting
    • Roles and types of ad extensions
    • Workshop: Creating lists of keywords, ads and extensions
  5. Create and publish your campaigns online
    • Creating and setting up a Google Ads account
    • Creation and configuration of conversions and statistics related to the site
    • Creation and configuration of campaigns, ad groups, keywords, negative keywords, ads, extensions, etc.
    • Demo: Set up and launch your campaigns
  6. Create and publish your campaigns online
    • Organize and prepare your account for optimization
      • Nomenclature
      • Labels, filters, etc.
      • Displaying essential metrics
    • Optimization Strategies
      • Keywords and auctions
      • Ads and extensions
      • Settings
      • Organize your optimization process, steps and priorities
  7. Discover the resources to equip yourself, deepen your knowledge and stay up to date.

Formula

  • A full day (7h)
  • Workshops and practical exercises to deepen your knowledge.

Included

  • Everything is included: lunch, health break, dinner, and learning material.
  • Required equipment: Laptop