Events

Maximize Your Facebook, Instagram and Messenger Advertising

  • Webinar
  • Virtual Classroom

Maximize Your Facebook, Instagram and Messenger Advertising

Objectives

  • Learn how to use the Facebook Ads platform efficiently
  • Learn how to plan and deploy an effective campaign
  • Be able to measure and optimize your campaigns

Program

1. Plan and structure your campaigns

  • Understanding the basics of Facebook advertising
  • Choosing the types of campaigns
  • Choosing advertising formats
  • Targeting the right audiences
  • Structure your Facebook advertising account
  • Workshop

2. Prepare and publish your campaigns online

  • Configure your Facebook ad manager correctly
  • Create and properly exploit your pixels, conversions, custom and similar audiences.
  • Know the best practices for ad creation and writing
  • Create and publish your campaigns online
  • Workshop

3. Analyze and optimize your campaigns

  • Measure the performance of your campaigns
  • Optimize the performance of your campaigns

4. Discover resources to deepen your knowledge and stay sharp

Method

  • A full day (7h)
  • A small group between 5 and 15 people